Marketing for established US home service businessesManagement from $1,500/month, plus ad spendWritten qualified-lead minimum before paymentMonth-to-month serviceYou own the delivered website codeFree strategy call and initial auditMarketing for established US home service businessesManagement from $1,500/month, plus ad spendWritten qualified-lead minimum before paymentMonth-to-month serviceYou own the delivered website codeFree strategy call and initial audit
◢Marketing for established home-service businesses
More qualified inquiries. Assets you own.
Choose paid lead generation on its own, or combine it with a custom website and local marketing that builds your organic presence. Clear monthly fees. No long-term commitment.
Advertising is separate, starting at $50/day in total across your agreed channels. Your market may require a higher budget.
Month-to-month. No long-term minimum. Advertising is separate, starting at $50/day in total across your agreed channels. Your market may require a higher budget.
Lead Launch
Paid acquisition for an established business ready to handle more inquiries.
Free strategy call and initial audit. Keep the recommendations, whether you enroll or not.
We start with a target of 35-50 qualified leads in your first 90 days. Before you enroll, we agree your exact minimum based on your services, market and advertising budget. If we miss that minimum, we waive subsequent management fees and keep working until we reach it. Advertising spend remains separate.
The full comparison
Know exactly what is included.
One business, one primary market and an agreed set of services. Local Growth is our recommended starting point when you need paid acquisition and owned organic assets.
Monthly package features. Advertising is paid separately.
Included service
Lead Launch$1,500/month
Lead & Local Growth$2,000/month
Local Authority$3,500/month
Paid-ad setup and management
Included
Included
Included
Custom website
Campaign page when needed
Up to 10 core pages
Up to 15 core pages
Active-service hosting and maintenance
Campaign page
Included
Included
GBP setup and optimization
Ad prerequisites only
Included
Included
Ongoing GBP management
Not included
4 posts/month
8 posts/month
Review requests and responses
Not included
Included
Included
Technical and on-page SEO
Campaign essentials
Ongoing priorities
Expanded ongoing work
Articles per month
Not included
4
6-10
Service/location pages per month
Not included
6
10-20
Directories and citations
Not included
Core listings and accuracy
Expanded relevant coverage
Recurring backlink outreach
Not included
No placement commitment
Included, placements not guaranteed
Additional minor website edits
Campaign optimization
1 hour/month
2 hours/month
Lead report and monthly review
Included
Included
Included
Direct WhatsApp access
Included
Included
Included
Monthly content production begins alongside the website build. Initial core pages are separate from recurring pages. We agree useful content updates instead when more new location pages would add little value. Larger features and extra markets need explicit scope.
Choose for the work you need
Three ways to grow.
Lead Launch
For an established business with a viable existing presence that primarily needs paid inquiries. We set up and manage the suitable ad channel, build a campaign page when needed, track inquiries and review lead quality with you. This plan does not include a complete website or recurring organic-content program.
For a contractor ready to invest in both immediate acquisition and an owned local presence. A custom-coded website, active hosting, GBP management, reviews, core citations and ongoing content support the paid campaigns. Your website and delivered content belong to you.
For businesses with enough services, local demand and geographic opportunity to justify a larger content program. Expanded directories, backlink outreach and more useful pages build on paid acquisition. Placements, rankings and future organic volume are not guaranteed.
We start with a target of 35-50 qualified leads in your first 90 days. Before you enroll, we agree your exact minimum based on your services, market and advertising budget. If we miss that minimum, we waive subsequent management fees and keep working until we reach it. Advertising spend remains separate.
What counts
New, attributable inquiries from homeowners, property owners or authorized decision-makers with valid contact details and a genuine need for your agreed services in your area. We exclude spam, duplicates, existing customers and leads, wrong services and out-of-area inquiries. We reconcile the count together.
Your written minimum can be lower or higher than 35. Where the agreed range is 35-50, the minimum is 35. Appointments, estimates, jobs and revenue are separate outcomes.
If we miss the minimum
After day 90, we waive subsequent management fees and continue the purchased package until your cumulative minimum is reached. You continue the agreed advertising budget and access. Past fees are not refunded under this remedy.
Service is month-to-month. The remedy requires an active engagement through the measurement period and continued work. Cancelling ends delivery, with no charge for work already waived.
Your 90 days begin once payment, onboarding and the required account access and inputs are complete. We confirm the date in writing. Website building and normal setup after that date count toward the 90 days.
From discovery to delivery
A clear start. A measurable plan.
01
Start with a free audit
We assess your services, local demand, current marketing and capacity. You keep the recommendations whether you enroll or not.
02
Agree your plan and minimum
Choose the package, target services, area and advertising budget. Your written scope states the exact qualified-lead minimum before payment.
03
Complete onboarding and access
Your 90 days begin once payment, onboarding and the required account access and inputs are complete. We confirm the date in writing. Website building and normal setup after that date count toward the 90 days.
04
See the leads and the work
Review qualified inquiries, exclusions, spend and progress every month. At day 90, we reconcile the count and apply the fee waiver if your minimum is missed.
Your assets stay yours.
You own the website code and content we deliver. Hosting is included while your service is active. If you leave, take your assets and arrange hosting elsewhere, with no website exit charge.
Organic assets can continue attracting inquiries after ads stop. Results depend on your market, competition and ongoing upkeep, so we do not promise permanent rankings or a fixed future lead volume.
See the leads behind the report.
Qualified, pending and excluded inquiries with reasons
Sources, media spend and cumulative target progress
Call logs and available recordings, forms and connected messages
A monthly review call and direct WhatsApp access
A client reference conversation, with their permission
Questions
Frequently asked questions
Is advertising included in the monthly fee?
Advertising is separate, starting at $50/day in total across your agreed channels. Your market may require a higher budget. The fee covers our agreed management and delivery work; you pay the platform for advertising. We choose eligible LSA, Google Search or Facebook according to fit and results, rather than split a small budget across every channel.
Do you guarantee 35-50 leads for every contractor?
We start with a target of 35-50 qualified leads in your first 90 days. Before you enroll, we agree your exact minimum based on your services, market and advertising budget. If we miss that minimum, we waive subsequent management fees and keep working until we reach it. Advertising spend remains separate. The agreed minimum can be lower or higher. It is a cumulative first-90-day target, not a monthly guarantee. Higher management fees do not automatically mean a higher lead count.
What counts as a qualified lead?
A new homeowner, property owner or authorized decision-maker with valid contact details, requesting an agreed service in your area with a genuine project opportunity. We exclude spam, vendors, job applications, wrong services, out-of-area inquiries, existing customers and leads, CRM contacts and contacts from the previous 12 months. The same person, phone or property inquiry counts once in 90 days across channels. Appointments and sold jobs are separate outcomes.
Will you count leads I was already getting?
We count new qualified inquiries attributable to the assets and campaigns we create or manage for this engagement. Existing opportunities are excluded. For an existing website or GBP, we agree the baseline and attribution rules before counting; installing a tracking number does not make every subsequent inquiry our result.
When do the 90 days start?
Your 90 days begin once payment, onboarding and the required account access and inputs are complete. We confirm the date in writing. Website building and normal setup after that date count toward the 90 days. Agency delivery delays do not reset the clock. Any client-requested pause or access/budget interruption and its effect on dates is agreed in writing.
What happens if you miss my agreed minimum?
After day 90, subsequent management fees are waived until we reach your agreed cumulative minimum. We continue the purchased package while you maintain the agreed advertising budget and access. Past fees are not refunded under this remedy. We reconcile any invoice overlap and confirm when normal billing resumes, without backdated fees for waived work.
Am I locked into a contract?
No long-term minimum. Service is month-to-month, and cancellation stops future renewal without a cancellation penalty. Your proposal states the current paid-period treatment and handover dates. If you end the engagement before day 90, the remaining target is not an obligation to deliver without an active service relationship. Cancellation during a fee waiver ends ongoing delivery without a retrospective fee.
Is the website really included, and who owns it?
Lead & Local Growth and Local Authority include the agreed custom-coded website with no separate build fee. Lead Launch includes a campaign page when needed, not a complete website. You own the website code and content we deliver. Hosting is included while your service is active. If you leave, take your assets and arrange hosting elsewhere, with no website exit charge.
What is free before I become a client?
Your strategy call and initial audit are free. You keep the practical recommendations whether you enroll or act on them yourself. There is no free service month. Included setup and delivery start within your paid package.
How do the content and edit limits work?
Local Growth includes 4 articles and 6 service/location pages each month; Local Authority includes 6-10 articles and 10-20 pages. Production begins in the first paid cycle alongside website work. Initial core pages are separate. When new pages would add little value, we agree useful updates instead. The 1-hour or 2-hour edit allowance covers additional minor requests, not scheduled content or fixes to our work.
Are there any other charges?
No separate agency setup fee within the agreed scope. Routine tracking is part of the quoted service. Advertising, domain purchases, premium tools, unusual call/SMS usage or paid directory memberships are identified and agreed before adding any charge. Larger features, extra markets and complex integrations need explicit scope.
What reporting and support do I receive?
A monthly report and review call covering qualified leads, sources, exclusions, media spend and progress toward your minimum. Call logs and recordings are available where enabled and supported, with forms and messages captured through connected channels. Message me anytime on WhatsApp. I aim to respond within 1-2 hours; overnight messages may take longer.
Can I talk to an existing client?
Yes. We can arrange a relevant reference conversation with a client who agrees to share their experience. We do not distribute client contact details without permission.
Free strategy call and initial audit
Find the right plan for your business.
Already winning jobs and ready to scale? We will assess your market, capacity and budget, then agree a realistic target. Keep the audit recommendations even if you decide to do the work yourself.