Marketing for established US home service businessesManagement from $1,500/month, plus ad spendWritten qualified-lead minimum before paymentMonth-to-month serviceYou own the delivered website codeFree strategy call and initial auditMarketing for established US home service businessesManagement from $1,500/month, plus ad spendWritten qualified-lead minimum before paymentMonth-to-month serviceYou own the delivered website codeFree strategy call and initial audit
SFWeb Tech.
Lead generation for contractors, landscapers, pool pros

More leads.A stronger business.Built to grow.

Paid lead generation for established home-service businesses, with custom websites and local SEO on our growth plans. Start with a 35-50 qualified-lead target over 90 days. We agree your exact minimum for your market and budget before you enroll.

$1,500
Monthly plans from, plus ads
90 days
Your first agreed lead target
You own it
Delivered code and content
Reporting preview · no client data
Paid campaign reporting
Spend
Reconcile platform charges
Inquiries
Review calls and forms
Qualified leads
Apply the agreed criteria
Booked jobs
Confirm with your team

Actual reports use your agreed scope and reporting period.

FS Landscaping Contractors site we built
FS Landscaping
Reporting preview · no client data
Local search review
Search
Agreed service + location
Coverage
Check across the actual area
Context
Record date and device
Outcome
Connect visibility to inquiries

Actual reports use your agreed scope and reporting period.

Reporting preview · no client data
Your lead register
Source
Campaign or organic page
Service + area
Check against your scope
Evidence
Call, form, or message record
Status
Qualified, pending, or excluded

Actual reports use your agreed scope and reporting period.

Example inquiry
Backyard deck quote · Review scope
LandscapersRoofersPlumbersPool BuildersDeck BuildersHVAC ProsElectriciansRemodelersGeneral ContractorsFence BuildersPaintersCleaning ServicesTree ServicesConcrete ProsLandscapersRoofersPlumbersPool BuildersDeck BuildersHVAC ProsElectriciansRemodelersGeneral ContractorsFence BuildersPaintersCleaning ServicesTree ServicesConcrete Pros

Know what you’re buying.
Clear scope. Clear reporting.

$0
Monthly management from
Ad spend is separate
0
Clear service packages
Paid acquisition through local authority
0
Day initial target period
Exact qualified-lead minimum agreed before payment
0%
Ownership of delivered code
Hosting included while eligible plan is active
Founder-led marketing
Sohail Farooq

Websites · Paid acquisition · Local search

Meet the team

Built by people who actually understand your business.

We help established home service businesses turn their services, completed projects, and local knowledge into a clearer online presence. Paid campaigns support near-term lead generation; eligible plans also build the website and organic content you own.

When you work with SF Web Tech, you're not handed off to a junior. The founder is in the weeds on every project, on every strategy call, and reading every monthly report before it goes out.

SF
Sohail Farooq & team
Founder · SF Web Tech · New Delhi, India
How we work

How we get you more leads.

A simple four-step process built around one goal: more qualified leads landing in your inbox each month.

  1. STEP 01

    Discovery

    A free 30-minute call to audit your current presence, understand your market, and map out what growth looks like for your specific business.

  2. STEP 02

    Strategy

    We study your competitors, the keywords real customers search for, and your conversion gaps, then build a custom game plan.

  3. STEP 03

    Execution

    Our team builds, launches, and drives traffic. You focus on closing the leads we send to your inbox.

  4. STEP 04

    Reporting

    Transparent monthly reporting. You see every number, every month, alongside what changed and why. No smoke, no jargon.

Lead generation

This is what your
inbox should look like.

Campaigns can generate different kinds of inquiries. We review the requested service, area, contact information, and duplicates before counting a lead against your agreed minimum. The inbox shown is an illustration.

New
Attributable inquiries
Clear
Qualification criteria
Shared
Monthly lead review
Example inbox · fictional contacts
7 EXAMPLES
  • MC
    Michael Chen2m ago
    Request: Patio lighting install
    Hi, I'm looking for a quote on installing deck lighting around my new...
    HOT
  • SW
    Sarah Williams14m ago
    Pool deck rebuild estimate
    We'd like to get an estimate for replacing our pool deck. Timeline...
    NEW
  • DR
    David Rodriguez38m ago
    Lawn care, 3 properties
    Interested in a quarterly maintenance plan for 3 rental properties in...
    HOT
  • JP
    Jennifer Park1h ago
    Kitchen remodel consultation
    Saw your work online and would love to chat about our kitchen...
    NEW
  • TA
    Tom Anderson2h ago
    Emergency plumbing quote
    We have a leak we need addressed ASAP. Can someone call me...
    URGENT
  • LM
    Lisa Martinez3h ago
    Full landscape design
    New construction home, need full design and install for front and back...
    HOT
  • RK
    Robert Kim4h ago
    HVAC replacement estimate
    Looking to replace our 18-year-old system. Prefer someone local...
    NEW
Feedback archive

Past clients.
Their own words.

Videos from Sohail’s channel covering earlier website and AI Cold Leads work. Titles identify the original context; these are not testimonials for the current contractor packages or a promise of results.

Ai Cold Leads Heidi Testimonial
Ai Cold Leads Heidi Testimonial
Earlier work · Sohail Farooq’s YouTube channel
AI Cold Leads Testimonial
AI Cold Leads Testimonial
Earlier work · Sohail Farooq’s YouTube channel
Testimonial Video for website development.
Testimonial Video for website development.
Earlier work · Sohail Farooq’s YouTube channel
Recommendation For webagencyexpert.com
Recommendation For webagencyexpert.com
Earlier work · Sohail Farooq’s YouTube channel
arightforu.com Testimonial video
arightforu.com Testimonial video
Earlier work · Sohail Farooq’s YouTube channel
charliedeanwilson.com testimnial video
charliedeanwilson.com testimnial video
Earlier work · Sohail Farooq’s YouTube channel
web design testimonial video from Trevor
web design testimonial video from Trevor
Earlier work · Sohail Farooq’s YouTube channel
web design testimonial video from jenendra
web design testimonial video from jenendra
Earlier work · Sohail Farooq’s YouTube channel
web development testimonial video from cynthia
web development testimonial video from cynthia
Earlier work · Sohail Farooq’s YouTube channel
Why us

Not another generic
marketing agency.

Our agency packages focus on established US home service businesses. We plan around the services you want to sell, the area your crews can cover, and the evidence needed to count a qualified lead.

  • Direct access to the founder, no account manager runaround
  • Website, campaign, and local-search work in one agreed plan
  • A dedicated strategist who actually knows home services
  • Transparent monthly reporting, you see every number
  • Written lead minimum and management-fee waiver
Reporting preview · no client data
Paid campaign reporting
Spend
Reconcile platform charges
Inquiries
Review calls and forms
Qualified leads
Apply the agreed criteria
Booked jobs
Confirm with your team

Actual reports use your agreed scope and reporting period.

Google Ads · last month
Reporting preview · no client data
Local search review
Search
Agreed service + location
Coverage
Check across the actual area
Context
Record date and device
Outcome
Connect visibility to inquiries

Actual reports use your agreed scope and reporting period.

Local SEO · map pack
Reporting preview · no client data
Your lead register
Source
Campaign or organic page
Service + area
Check against your scope
Evidence
Call, form, or message record
Status
Qualified, pending, or excluded

Actual reports use your agreed scope and reporting period.

Real client lead inbox · names blurred
Founder-led service
All home services
Three paid packages

Pick your package.
Cancel anytime.

Month-to-month. No long-term minimum. Advertising is separate, starting at $50/day in total across your agreed channels. Your market may require a higher budget.

Lead Launch

Paid acquisition for an established business ready to handle more inquiries.

$1,500
Per month, plus advertising
  • Paid-ad setup, management and optimization
  • One campaign page when needed
  • Campaign-page hosting and maintenance
  • Call, form and connected-message tracking
  • Monthly lead report and review call
  • Written 90-day minimum and fee-waiver remedy
Discuss Lead Launch
Recommended

Lead & Local Growth

Paid leads today, plus a custom website and local presence you own.

$2,000
Per month, plus advertising
  • Paid-ad setup, management and optimization
  • Custom-coded website, up to 10 core pages
  • Hosting, maintenance and ongoing SEO
  • GBP management, 4 posts and review workflow
  • 4 articles + 6 service/location pages monthly
  • Core listings, citations and accuracy checks
  • 1 hour of additional website edits monthly
  • Lead reporting and written 90-day minimum
Discuss Local Growth

Local Authority

Expand useful local coverage with a larger content and SEO program.

$3,500
Per month, plus advertising
  • Paid acquisition plus expanded organic work
  • Custom-coded website, up to 15 core pages
  • Hosting, maintenance and ongoing SEO
  • GBP management, 8 posts and review workflow
  • 6-10 articles + 10-20 local pages monthly
  • Expanded directories and backlink outreach
  • 2 hours of additional website edits monthly
  • Lead reporting and written 90-day minimum
Discuss Local Authority

Free strategy call and initial audit. Keep the recommendations, whether you enroll or not.

We start with a target of 35-50 qualified leads in your first 90 days. Before you enroll, we agree your exact minimum based on your services, market and advertising budget. If we miss that minimum, we waive subsequent management fees and keep working until we reach it. Advertising spend remains separate.

Questions

Frequently asked questions

How long until I see results?
Paid campaign timing depends on account eligibility, launch readiness, budget, and demand. Organic search usually needs sustained work and has no fixed ranking deadline. We agree your qualified-lead minimum and 90-day start conditions before payment.
How does the 90-day lead commitment work?
We start with a target of 35-50 qualified leads in your first 90 days. Before you enroll, we agree your exact minimum based on your services, market and advertising budget. If we miss that minimum, we waive subsequent management fees and keep working until we reach it. Advertising spend remains separate.
Do I have to sign a long contract?
No. Service is month-to-month from the start. Cancel future renewal without a cancellation penalty. The first-90-day fee remedy requires an active engagement through that period; the proposal explains the current paid-period and handover arrangements.
I already have a website. Can you fix it?
Yes. We start with a free audit to decide whether the existing site needs a targeted refresh or a full rebuild. We'll tell you honestly.
What industries do you work with?
Exclusively US home services: pool builders, roofers, deck builders, HVAC, plumbers, contractors, landscapers. This focus is our edge.
How do I get started?
Book a free 30-minute strategy call. We'll audit your current marketing, identify what's broken, and give you a clear plan. No pressure, no jargon.
Book a call

Pick a slot, or send a message.

Two ways to reach us. Use whichever feels easier. Both go to Sohail.

Option A · Pick a slot
Books straight on Sohail's calendar
Live AgentFlow calendar · 30 min · free
Open calendar

Pick a time that works for you.

View Sohail's live availability and confirm your free strategy session through the secure AgentFlow booking page.

  • Choose from live availability
  • Receive your meeting link automatically
  • Get email and SMS reminders
View available times

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Option B · Send a message
We'll call back within 1 business day

Tell us about your business.

We'll reach out within 1 business day with concrete next steps.

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Ready to grow?

Let's grow your home service business.

A free 30-minute strategy call. No obligation. We'll tell you exactly what to fix first.

30-min strategy call·No obligation·Free
Lead-gen playbook

Lead-gen plays for home service pros.

The actual tactics we use on client engagements, straight to your inbox. Real numbers, no recycled LinkedIn fluff, no spam.

  • Only the good stuff, never spam
  • Real client numbers and what worked
  • Unsubscribe in one click anytime
Book a free call