Google Ads and paid search

Reach local customers, with a clear plan.

Paid advertising helps you reach people looking for your services. We build campaigns around your market, budget and agreed qualified-lead target, then optimize using the inquiries they produce.

Targeting built around your services and market
Relevant ad groups, negative-keyword reviews and clear budget controls
Written 90-day minimum with a management-fee waiver if missed

Book a strategy call See our workPaid leads, measured against your agreed target

Reporting preview · no client data

Paid campaign reporting

Spend: Reconcile platform charges
Inquiries: Review calls and forms
Qualified leads: Apply the agreed criteria
Booked jobs: Confirm with your team

Actual reports use your agreed scope and reporting period.

Reporting preview · no client data

Paid campaign reporting

Spend: Reconcile platform charges
Inquiries: Review calls and forms
Qualified leads: Apply the agreed criteria
Booked jobs: Confirm with your team

Actual reports use your agreed scope and reporting period.

Reporting preview · no client data

Paid campaign reporting

Spend: Reconcile platform charges
Inquiries: Review calls and forms
Qualified leads: Apply the agreed criteria
Booked jobs: Confirm with your team

Actual reports use your agreed scope and reporting period.

Lead review

Service · Area · Qualification

◢ Paid leads, measured against your agreed target

Why this matters

Connect paid search to qualified inquiries.

We review search terms, geographic targeting, landing pages and conversion tracking to find opportunities for improvement. Google Search ads can charge for clicks that do not become leads; budgets and lead quality need ongoing review.

Book a strategy call See pricing

What's included

Everything we run for you.

Google Ads account build or audit and restructure
Campaign strategy targeting ready-to-buy local searches
Conversion-focused landing pages if your site isn't converting
Call and form tracking on agreed channels
Weekly bid, keyword, and negative-keyword management
Monthly ROI reports with cost per lead and cost per booking

What you actually get

Four pieces of the Google Ads engine.

Each one stands alone. Combined, they're how we put your phone on a feeding tube.

Search-intent targeting

Tight match types, smart negatives, and bid strategies tuned for the jobs you actually want, not cheap clicks that never close.

Conversion landing pages

Lead Launch includes a campaign landing page. Growth packages include a custom website within the agreed scope. Each inquiry path is designed and tested around the service being advertised.

Call tracking

Call logs and available recordings, alongside forms and connected messages, help us reconcile the source and quality of inquiries. Tracking coverage depends on the channel.

Weekly tuning

Bid adjustments, negative-keyword updates, and creative tests every week. No 'set and forget' agency wasting your money on autopilot.

Our process for Google Ads

How we run Google Ads.

Four-step process. Predictable, transparent, and built around outcomes you can see in your reporting.

STEP 01
Audit and plan
If you have ads running, we audit every keyword and wasted dollar. If not, we plan targeting, budget, and geography from scratch.
STEP 02
Campaign build
Service-focused campaigns, eligible ad formats and call assets, the agreed landing page, and tested tracking on supported channels.
STEP 03
Launch and optimize
We launch live, then adjust bids, keywords, and creative every week. Nothing runs untuned.
STEP 04
Scale or kill
Review lead quality, costs and appointment outcomes before reallocating the agreed budget. Changes follow the evidence available and the business’s ability to fulfill work.

Accountable reporting

Know which inquiries are worth paying for.

We reconcile advertising spend with actual calls and forms, apply the agreed qualification criteria, and review booked-job feedback with your team.

Reporting preview · no client data

Paid campaign reporting

Spend: Reconcile platform charges
Inquiries: Review calls and forms
Qualified leads: Apply the agreed criteria
Booked jobs: Confirm with your team

Actual reports use your agreed scope and reporting period.

Know the scope before you pay.

We confirm the service area, package inclusions, separate advertising budget and qualified-lead minimum in writing. You can also request a client reference; contact details are shared only with that client’s permission.

Compare the three packages

Book a strategy call

Talk this through with Sohail.

Free 30-minute call, or send a quick message and we'll call you back. We'll audit your current setup and show you exactly where this service moves the needle.

Option A · Pick a slot

Books straight on Sohail's calendar

Live AgentFlow calendar · 30 min · free

Open calendar

Pick a time that works for you.

View Sohail's live availability and confirm your free strategy session through the secure AgentFlow booking page.

Choose from live availability
Receive your meeting link automatically
Get email and SMS reminders

View available times

Option B · Send a message

We'll call back within 1 business day

Tell us about your business.

We'll reach out within 1 business day with concrete next steps.

First name *

Email *

Phone

Business name

What do you do?

Monthly marketing budget

City, state

What's your #1 goal?

Text message updates (optional)I consent to receive transactional messages from SF Web Tech at the phone number provided (appointment reminders, confirmations, and account notifications). Message frequency may vary. Message & data rates may apply. Reply HELP for help or STOP to opt out.I consent to receive marketing and promotional messages from SF Web Tech at the phone number provided. Message frequency may vary. Message & data rates may apply. Reply HELP for help or STOP to opt out.

Both boxes are optional. Leaving them unchecked will not stop your message from being sent, and consent is not a condition of any purchase. See our Privacy Policy and Terms of Service.

We'll reply within 1 business day. No spam, no share, no resale.

Prefer email?sohail@sfwebtech.com

Google Ads questions

FAQ about Google Ads.

What's the minimum ad spend?

The starting media budget is $50 per day, approximately $1,500 over 30 days, paid separately from management. Discovery confirms whether that is sufficient for the service and market; Google billing rules can vary by campaign type.

How is your management fee structured?

Lead Launch is $1,500/month for paid acquisition. Lead & Local Growth is $2,000/month for paid acquisition, a custom website and ongoing local marketing. Local Authority is $3,500/month for expanded content and local coverage. Advertising is separate, starting at $50/day. All packages are month-to-month.

Do you manage Meta or other platforms?

Eligible LSA, Google Search and Facebook are available within our paid-acquisition approach. We select the channel for your market and budget, and switch or combine channels when evidence supports it. The media budget is separate.

What if I already have an account?

Great, we audit it first. If it's salvageable, we restructure. If not, we rebuild cleanly. Either way, you keep the account and historical data.

Can you guarantee leads?

We start with a target of 35-50 qualified leads in your first 90 days. Before you enroll, we agree your exact minimum based on your services, market and advertising budget. If we miss that minimum, we waive subsequent management fees and keep working until we reach it. Advertising spend remains separate.

How much time do I have to spend on this?

Join the monthly review, supply required access and verification inputs, approve necessary changes and follow up on inquiries promptly. You remain responsible for estimates, appointments and completing jobs.

Google Ads by city