We're a specialist agency. That's the whole pitch.
SF Web Tech is a lean, AI-augmented marketing team working exclusively with US home service businesses. We pick one niche, go deep, and win it with our clients.
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Built by people who actually understand your business.
We've spent the last six years helping home service businesses grow online, from tiny one-truck operations to multi-location companies doing $5M+ a year. We know what works because we've done it dozens of times.
When you work with SF Web Tech, you're not handed off to a junior. The founder is in the weeds on every project, on every strategy call, and reading every monthly report before it goes out.
Why I built this agency.
I started SF Web Tech in 2020 as a solo freelancer in New Delhi. The first year I built websites for anyone who'd pay. By year two, one client (a landscaper in NJ) had grown enough to need real marketing, and I had to choose: stay generalist and serve everyone, or go deep on one thing.
I went deep. By 2022, every new client had to be a US home service business, no exceptions. Pool builders, deck builders, landscapers, lighting brands. Six years in, that decision is the entire reason this site exists.
Today the agency has shipped 40+ engagements, run accounts for Tru-Scapes, FS Landscaping, Poseidon's Custom Pools, Amazing Decks, Truscapes Deck Lighting, Eastern Enviro, BucksMont Decks, and others. We're small on purpose. You'll talk to me on every strategy call. I'm on every weekly report.
If your business is a home service company in the US, we know your buyer. If it isn't, we'll politely tell you we're not a fit. That's the whole pitch.
Six years. One niche. Real receipts.
The numbers we use to evaluate ourselves: lifetime client volume, the revenue we've driven for them, the rankings we hold, and the ROAS we sustain.
Four things we actually stand for.
Values docs are usually fluff. These four rules are how we actually decide what to do and, more often, what not to do.
Leads over likes
We don't chase vanity metrics. If a project doesn't end with the client's phone ringing more, we don't count it as a win.
Built for contractors
We don't work with SaaS, e-commerce, or agencies. Every hour we spend learning goes into one niche: US home services.
No agencies behind the agency
You work with the people who do the work. No white-labeling, no account managers, no outsourcing to random freelancers.
Show, don't tell
Case studies, dashboards, real numbers. We'd rather prove it with a screenshot than write a slide deck about ourselves.
Six years of patient compounding.
No funding, no shortcuts, no pivots. Just one niche, one promise, and one client at a time. Here's the path that got us to forty-plus home service brands and counting.
- 2020Chapter 01
Day one
Sohail launches SF Web Tech out of New Delhi as a one-man web-design shop. First three clients ship inside ninety days.
- 2021Chapter 02
The bet
A New Jersey landscaping contractor doubles his lead flow in six months. The pattern is obvious. From here on, only US home service businesses.
- 2022Chapter 03
Going deep
Tru-Scapes and FS Landscaping sign multi-year retainers. We hire our first full-time SEO specialist and post our first map-pack #1 ranking for a client.
- 2023Chapter 04
Paid traffic
Google Ads becomes a full service line. Amazing Decks (TrexPro Platinum) signs a five-figure monthly retainer. ROAS targets are hit inside thirty days.
- 2024Chapter 05
Compounding
Poseidon's Custom Pools and BucksMont Decks come on. Lifetime client count crosses 40, and the average client stays with us past the two-year mark.
- 2025Chapter 06
Tools we wished existed
We start shipping BizCopilot and TopReviewsOnly, SaaS products built for the same contractors we serve every day.
- 2026Chapter 07
This site
We rebuild sfwebtech.com from scratch on Next.js. Faster, sharper, more honest. Everything you're reading is the result.
Every line above started with a thirty-minute call. We'll do yours next, free, no pitch.
A typical day on the job.
People ask what an AI-augmented agency actually looks like in practice. Here's the rhythm of an average week.
Mornings: client work
Audits, content reviews, ad-account optimization, weekly reports. Every retainer client gets direct founder time, not an account manager.
Afternoons: research + writing
Reading the latest changes in Local SEO, testing new ad strategies on internal accounts, writing the long-form content you read on this blog.
Evenings: shipping product
Building BizCopilot and TopReviewsOnly with the same audience in mind. The tools we wish we had ten years ago.
Six rules we refuse to break.
- 01Niche down to home services, deeply
- 02Refuse retainers we don't believe will produce real ROI
- 03Tell clients the truth even when it costs us money
- 04Use AI to do more, never to do less for the same fee
- 05Stay small enough to actually answer Slack the same hour
- 06Ship work that compounds, not work that needs to be re-bought monthly
Not another generic
marketing agency.
We exclusively work with US home service businesses. That's it. No SaaS, no e-commerce distractions. Every dashboard, every map ranking, every lead in our reporting comes from the same niche we go to bed thinking about.
- Direct access to the founder, no account manager runaround
- In-house designers, developers, and SEO specialists
- A dedicated strategist who actually knows home services
- Transparent monthly reporting, you see every number
- 100% money-back guarantee on rankings
- 1#1SF Web Tech client · Tampa, FL★ 4.9·30+ reviews
- 2↑ upSF Web Tech client · Brandon, FL★ 4.9·30+ reviews
- 3↑ upSF Web Tech client · St Petersburg, FL★ 4.9·30+ reviews
Real contractors. Real results.
In their own words.
Watch our clients tell their own story: the numbers, the leads, the growth.
New Delhi, India.
The team works out of New Delhi, the capital of India. We keep a long overlap with US business hours, stay on Slack and email through the day, and host weekly strategy calls live with our clients across Pennsylvania, Florida, New York, and the Midwest.
Being based outside the US is a feature, not a bug. We aren't an inflated-overhead Manhattan agency, and we don't take on home-service clients to subsidize software clients. It's just home services, in one focused team, working on your accounts every weekday.
- 9am-1am IST overlap with US business hours
- Slack-first communication, calls scheduled async
- Monthly strategy calls live with the founder
- Lower cost basis without lower quality
Want to work with this team?
Free 30-minute strategy call directly with the founder. If we're not a fit, we'll tell you and recommend who is.
Tell us about your business.
We'll reach out within 1 business day with concrete next steps.