An outdoor-lighting website for products and partners
Tru-Scapes presents outdoor lighting products alongside resources for contractors and dealers. This portfolio example shows why a manufacturer’s website needs a different information structure from a local installation company.
The website’s job to do.
Serve more than one type of buyer. A homeowner exploring lighting ideas, a contractor checking a fixture, and a prospective dealer arrive with different questions. Clear audience paths reduce ambiguity about what the company sells and where to go next.
Practical design decisions.
These are the decisions this type of project brings into focus. Your service scope and measurement plan are agreed separately before work begins.
- 01
A homeowner exploring lighting ideas, a contractor checking a fixture, and a prospective dealer arrive with different questions. Clear audience paths reduce ambiguity about what the company sells and where to go next.
- 02
Lighting applications help visitors understand where a product belongs. Product pages should then carry the specifications, compatible accessories, and documentation needed to evaluate it.
- 03
A dealer or contractor path should explain the next step and route the inquiry to the right team. A local installation lead should not be treated as equivalent to a wholesale account inquiry in reporting.
Separate products from installation intent
A homeowner exploring lighting ideas, a contractor checking a fixture, and a prospective dealer arrive with different questions. Clear audience paths reduce ambiguity about what the company sells and where to go next.
Connect discovery to product details
Lighting applications help visitors understand where a product belongs. Product pages should then carry the specifications, compatible accessories, and documentation needed to evaluate it.
Support the partner relationship
A dealer or contractor path should explain the next step and route the inquiry to the right team. A local installation lead should not be treated as equivalent to a wholesale account inquiry in reporting.
Review the work. Discuss the fit.
This page describes a portfolio project and practical website decisions. It is not a dated performance report or a promise that another business will achieve the same results. Qualified leads, booked jobs, revenue, and ranking changes require separate source records and measurement periods.
On a strategy call, we can explain the relevant work and discuss client references with permission. Compare the current packages and guarantee terms.
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